Privacy Policy

Effective Date: August 1, 2026

Mailbox Lane is a trade name operated by Hues and Bits ("we," "us," or "our"). This Privacy Policy explains how we collect, use, disclose, and protect information when you visit mailboxlane.com or engage with our services.

1. Who This Policy Applies To

This policy applies to:

• Visitors to mailboxlane.com
• Individuals who request a discovery call through the booking scheduler on our website
• Clients who engage Mailbox Lane for cold email outreach services

2. Information We Collect

From website visitors:

• Usage data collected automatically via Umami Analytics (pages visited, referral source, browser type, device type, and approximate country). No cookies are used and no personally identifiable information is collected.

From booking requests made through our embedded Cal.com scheduler:

• Full name
• Business email address
• Company name
• Information voluntarily shared about your business
• Qualifying information such as team size and budget range
• Your selected meeting time and time zone

From clients under a signed agreement:

• Business contact details
• Information about your target audience and ICP (ideal customer profile)
• Campaign performance data generated through our outreach on your behalf

3. How We Use Your Information

We use the information we collect to:

• Evaluate your inquiry and determine whether our services are a fit
• Confirm or decline your booking request and follow up on it
• Deliver and manage cold email outreach services on your behalf (clients only)
• Send follow-up email communications related to your inquiry via our email sequencing platform
• Analyze website traffic and improve our website experience
• Comply with applicable legal obligations

4. Legal Basis for Processing

For visitors and inquiries from the European Economic Area or the United Kingdom, our legal basis for processing is:

• Legitimate interests — responding to your inquiry and operating our business
• Consent — for marketing follow-up communications, where required
• Contract — for processing data necessary to deliver our services to clients

For all other jurisdictions, we process data as necessary for the purposes described in this policy.

5. Third-Party Services

We use the following third-party tools that may process your data:

We do not sell your personal information to any third party.

6. Cold Email Outreach and Third-Party Contact Data

As part of our services, we conduct cold email outreach on behalf of clients. This involves scraping and processing publicly available business contact information (names, business email addresses, job titles, company names) from third-party sources including Apollo.io.

All outreach conducted by Mailbox Lane complies with applicable laws including:

• CAN-SPAM Act (United States)
• CASL (Canada)
• Spam Act 2003 (Australia)
• Privacy Act 2020 (New Zealand)
• UK PECR and UK GDPR
• UAE Electronic Transactions Law

Every outreach email includes a clear identification of the sender, a physical or business address, and an unsubscribe mechanism. Opt-out requests are processed within 10 business days.

7. Data Retention

• Inquiry and booking data — retained for 12 months from submission, or until you request deletion. Booking data is also held by Cal.com and subject to Cal.com's privacy policy
• Client data — retained for the duration of the engagement plus 12 months, then deleted or anonymized
• Website analytics data — retained per Umami Analytics' default retention settings

8. Your Rights

Depending on your location, you may have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data
• Object to or restrict processing
• Withdraw consent for marketing communications at any time

To exercise any of these rights, submit a request through our contact form. We will respond within 30 days.

9. Data Security

We take reasonable technical and organizational measures to protect your data. Booking requests are processed and stored by Cal.com. Client campaign data is hosted on a private Hetzner VPS with access restricted to authorized personnel only.

No method of transmission over the internet is completely secure. We cannot guarantee absolute security but are committed to protecting your information to the best of our ability.

10. Cookies

We use Umami Analytics to understand how visitors use our website. Umami does not use cookies and does not collect any personally identifiable information. No cookie consent banner is shown for analytics.

The embedded Cal.com scheduler sets its own functional cookies that are necessary for booking to work. These are not used for analytics or advertising.

11. Children's Privacy

Our services are intended for businesses and their representatives. We do not knowingly collect personal data from individuals under the age of 18.

12. Changes to This Policy

We may update this policy from time to time. When we do, we will update the effective date at the top of this page. Continued use of our website or services after any changes constitutes acceptance of the updated policy.

13. Contact

For privacy-related questions or requests, please use our contact form.

Mailbox Lane (a trade name of Hues and Bits)